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The site jetskidirect.co.uk states the following, "Jetski Direct - Cheap Jetski PWC Gear and Equipment Online in the UK, Jet Ski Apparel, Personal Watercraft Helmets, Jetski Wetsuits, Gloves, Boots, Back Protectors." I noticed that the webpage also stated " Jetski, PWC and Personal Watercraft Equipment." They also stated " Jetski and PWC Equipment UK. The term Jet Ski is actually a brand name for the personal watercraft PWC manufactured by Kawasaki way back in 1972. This was considered to be the first commercially successful PWC and the term is now widely recognised and accepted as." The meta header had International Watersports export as the first keyword.